
Photo: Rise Fashion Events
On January 18, 2025, the unthinkable happened: TikTok, the platform that’s been the lifeblood of fashion creatives, went dark. For a brief period, models and designers alike were left wondering how they’d reach their audience, network with collaborators, or promote their work. But just as quickly as it disappeared, TikTok was back, thanks to a temporary extension orchestrated by political maneuvers.
While it’s a relief for many, the scare raises a critical question: What if TikTok is banned for good? The good news? Emerging designers and models don’t need to panic. Here’s why—and how you can thrive even if TikTok ever disappears permanently.
1. Creativity Transcends Platforms
TikTok may be a fantastic tool, but it’s just that—a tool. Your creativity and vision are what truly set you apart, not the app itself. Designers and models who cultivate a strong personal or brand identity will always find ways to share their work, whether through social media, events, or other digital platforms.
Takeaway: Focus on your craft and storytelling. Platforms may change, but your audience will follow your unique perspective wherever it’s shared.
2. Diversify Your Digital Presence
TikTok’s temporary shutdown highlighted the risks of relying too heavily on a single platform. Models and designers who spread their presence across Instagram, YouTube, Pinterest, or even LinkedIn weathered the disruption better.
Actionable Step: Build a strategy that utilizes multiple platforms, tailoring your content for each one. For example:
Use Instagram for polished photoshoots and reels.
Leverage YouTube for behind-the-scenes videos or longer fashion content.
Explore LinkedIn for networking and professional connections.
3. Own Your Audience with Direct Channels
One of the biggest lessons from the TikTok scare is the importance of owning your audience. Social media platforms are great for visibility, but you don’t control them. Email lists, blogs, and personal websites ensure you have a direct line to your fans and clients, regardless of platform disruptions.
Pro Tip: Start an email newsletter offering exclusive content, sneak peeks of your designs, or behind-the-scenes glimpses of your modeling journey.
4. Embrace Offline Opportunities
While social media is essential, it’s not the only way to build a career. Events like fashion showcases, pop-ups, and networking meetups are just as valuable for connecting with industry professionals. Models can impress casting directors in person, while designers can create buzz with well-executed physical presentations.
Takeaway: Invest in your local and professional network. A face-to-face impression can be even more impactful than a viral post.
5. Focus on Building a Community, Not Just Followers
Your followers might love your TikToks, but are they truly invested in your journey? By cultivating a deeper connection with your audience, you’ll build a loyal community that will follow you regardless of the platform.
How:
Share authentic stories and moments behind your work.
Engage directly with comments and messages.
Encourage collaborations or user-generated content to make your audience feel part of your brand.
6. Keep Adapting to New Trends
If TikTok were permanently banned tomorrow, a new platform would rise to fill the gap—just like TikTok took the torch from Vine. Models and designers who stay adaptable and open to trying new tools will always find ways to connect with their audience.
Pro Tip: Be an early adopter of emerging platforms. Experiment with apps like Lemon8, BeReal, or whatever comes next to stay ahead of the curve.
7. You’re Bigger Than TikTok
Your career as a designer or model isn’t defined by one app. TikTok might amplify your reach, but it’s your talent, dedication, and creativity that make you stand out. Remember, many of today’s top models and designers built their careers before TikTok even existed.
Final Thought: TikTok’s return is a relief for now, but don’t let it be your safety net. Use this opportunity to broaden your strategies, deepen your connections, and build a foundation that’s strong enough to thrive with or without the app.
The future of your career is in your hands—not TikTok’s.