Photo: Skyy Wonders | Rise | NYFW 2023
Fashion isn’t just about fabrics, sketches, or runway lights—it’s about people. Behind every collection, editorial shoot, or groundbreaking trend lies a web of relationships that make it all possible. Whether you’re a designer, model, stylist, or fashion student, your network is as valuable as your portfolio.
In an industry built on collaboration and reputation, learning how to build meaningful connections isn’t just a bonus—it’s essential.
Here’s how to get it right.
1. Show Up and Show Out
Fashion events, workshops, and panels aren’t just Instagram opportunities—they’re where connections are born. Whether it’s a showcase by an independent designer or a major fashion week, these spaces bring together the industry’s movers and shakers.
But showing up is only half the battle. Don’t be the wallflower scrolling through your phone; engage with the room. Introduce yourself to someone new, compliment a designer’s collection, or ask a stylist about their process.
Pro Tip: Don’t pitch yourself too hard. Networking isn’t about a one-time sale; it’s about building relationships that last.
2. Know Your Value—and Theirs
Before approaching anyone, understand what you bring to the table. Are you a student eager to assist on set? A photographer who can nail dramatic lighting? Make your pitch clear, but also listen to what others need.
“Networking is like a dance,” says Emmanuella Andongatou Ngam, founder of Nanka Clothing. “You have to give and take. If you’re only thinking about your next gig, people will notice.”
Pro Tip: Instead of thinking “What can I get from this person?” ask yourself, “How can we collaborate?”
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3. Leverage Social Media the Right Way
Instagram is a goldmine for fashion connections, but there’s a fine line between strategic networking and spamming someone’s DMs. Follow the people you admire, engage with their content authentically, and be consistent.
If you’re reaching out, make it personal. Instead of a generic “Hey, I love your work,” mention a specific project or detail that caught your eye. The goal is to stand out in a sea of impersonal messages.
Pro Tip: Maintain your own page as a professional portfolio. Potential collaborators are more likely to respond if your feed reflects your skills and style.
4. Be Reliable, Always
Your reputation in fashion is your currency. If you commit to a project, deliver—on time and with quality. The industry is small, and word travels fast. Being dependable not only ensures repeat opportunities but also encourages others to recommend you.
“People remember how you make them feel,” says Quinn Caroline, designer and founder of Quinn Caroline. “Reliability and kindness will take you further than talent alone.”
Pro Tip: Send a thank-you note or follow-up message after working with someone. A little gratitude goes a long way.
5. Invest in the Long Game
Networking isn’t about instant results; it’s about planting seeds. That assistant you met today could be styling your future campaign. The student interning at a show could be tomorrow’s editor-in-chief. Treat everyone with respect, no matter their title.
“Fashion is cyclical,” says Sujuanne Smith, founder of Street & Sheek. “The people you meet now will resurface in your career later—often when you least expect it.”
Pro Tip: Revisit your network periodically. Check in with old contacts and share updates on your work. Staying top of mind can lead to unexpected opportunities.
Final Thoughts
In fashion, who you know can open doors, but who knows you can keep them open. Building lasting connections takes effort, authenticity, and time—but the payoff is invaluable.
So next time you step into a room of industry insiders, remember: you’re not just networking; you’re creating a community. And in the fashion world, community is everything.
Ready to grow your network? Start by showing up, listening, and always delivering on your promises. Your future collaborators are waiting.