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Don’t Show Up Empty-Handed! Here’s What Industry Pros Expect from Designers at NYFW


What industry pros expect at NYFW

You’re at New York Fashion Week, surrounded by the glitz, glam, and chaos of one of the most high-profile fashion events in the world. You’ve managed to score face time with industry professionals—buyers, editors, or investors. This is your moment. But here’s the deal: these pros don’t have time for fluff. If you want to make an impression, you need to be prepared. Here’s exactly what you should have ready when you meet the people who could change your career.


 

1. A Sleek, Professional Business Card

First impressions matter, and you need a way to stay on their radar after the show. A professionally designed business card with your name, brand, and contact information is non-negotiable. Bonus points if it matches your brand’s aesthetic—think minimalist, bold, or luxe, depending on your vibe.


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Model posing on the runway


2. A Compact Lookbook or Digital Portfolio

Fashion shows are fast-paced, so don’t expect someone to flip through a 50-page portfolio. Instead, carry a condensed version of your lookbook or a tablet with a digital portfolio. Highlight your latest collection, runway shots, and key design pieces. Keep it visual, and make it easy for them to see your signature style in seconds.


 

3. A Quick but Memorable Elevator Pitch

NYFW pros are bombarded with designers and brands, so you need to be memorable. Be ready to explain who you are, what your brand stands for, and what makes your designs unique—all in under 30 seconds. Think of it as your fashion story’s highlight reel. Keep it authentic and engaging.

 

4. Press Materials or QR Codes

If your collection has been featured in press or media, bring printed tear sheets or include QR codes that link directly to your features. Having a press kit or portfolio linked to a QR code is a smart move—it’s easy to share and ensures they can revisit your work later.


 

5. A Confident, Professional Demeanor

You’re in the room with decision-makers, tastemakers, and industry heavyweights. Beyond what you bring, how you carry yourself is just as important. Confidence is key. Stay poised, be polite, and make eye contact. Show that you belong in this space—and that you’re someone worth remembering.

 

6. An Invitation to Stay in Touch

Before parting ways, ask if you can follow up with them after the event. Whether it’s via email or social media, keep the connection alive. If you have any upcoming events, pop-ups, or showcases, let them know you’ll send over details. Building a relationship is just as valuable as the first impression.

 

Meeting industry professionals at NYFW isn’t just about showing off your designs—it’s about proving you’re a designer and a brand with staying power. So pack your essentials, perfect your pitch, and go make an unforgettable impression!

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